Finding the Right Balance Between BookExpo and BookCon

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Finding the Right Balance Between BookExpo and BookCon

Jun 12 2017

For many years, the publishing industry's major annual event, BookExpo, was aimed at publishing insiders only. A few years ago, organizers ReedPOP, started experimenting with allowing in more readers, which morphed into a separate one-day event in 2014 called BookCon which immediately followed BookExpo. In 2015, BookCon moved to two days; then in 2016 back to one day.

This year, BookExpo's show floor was reduced from three days to two and BookCon's expanded back to two days. While engaging with fans is seen as positive by many in the publishing industry, the shows' continuing evolution is causing headaches for some, particularly the smaller, specialized publishers who wished to exhibit at BookExpo but not BookCon and thus found themselves relegated to a separate exhibit area at the Javits Center in New York.

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