Publisher to Publish in Hardcover & Paperback Simultaneously

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Publisher to Publish in Hardcover & Paperback Simultaneously

Jan 15 2007

In a move that they hope will find new readers for their stable of literary fiction authors, San Francisco publisher MacAdam/Cage (best known for publishing "The Time Traveler's Wife") plan to publish 7 of their 11 Spring titles simultaneously in hardcover and paperback in a program they call "Readers' Choice."

Publisher David Poindexter explains that they have chosen to publish in paperback because it is difficult to break out a book in hardcover when the market is structured towards paperbacks, chain stores tend to sell more in paperback than hardcover, returns (when stores return books to publishers for a refund) are a lot lower for paperbacks, and many book clubs prefer paperbacks. On the other hand they will publish the hardcovers simultaneously with the paperbacks because there is a solid market for hardcovers, such as libraries and bookstores that run "first edition clubs", plus there is the cachet of publishing in hardcover.

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Editor's Choice

  • Book Jacket: Treeborne
    Treeborne
    by Caleb Johnson
    The Treeborne family has lived on The Seven – the local sobriquet for a seven-acre stretch of ...
  • Book Jacket
    Grace
    by Paul Lynch
    Harrowing. Gorgeous. Epic. Grace, Paul Lynch's coming of age novel about a young woman, is set ...
  • Book Jacket: The Perfectionists
    The Perfectionists
    by Simon Winchester
    We seek precision in our lives every day. We want to drive from home to work and work to home safely...
  • Book Jacket: Beauty in the Broken Places
    Beauty in the Broken Places
    by Allison Pataki
    Ernest Hemingway wrote that we are "strong at the broken places," and Allison Pataki found that to ...

Book Discussion
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An audacious American epic set in rural Georgia during the years of the Depression and Prohibition.

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Readers Recommend

  • Book Jacket

    Clock Dance
    by Anne Tyler

    A delightful novel of one woman's transformative journey, from the best-selling and Pulitzer Prize-winning writer.
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    The Family Tabor
    by Cherise Wolas

    Wolas's gorgeously rendered sophomore novel reckons with the nature of the stories we tell ourselves.
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