Google Woos Publishers By Selling Titles Online

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Google Woos Publishers By Selling Titles Online

Jan 17 2007

Google has introduced a new program that will allow publishers to generate revenue from Google Book Search by giving them the ability to sell access to their titles online. The concept is that publishers tell Google what books they want to offer unlimited access to and at what price, and whether they'll allow the book to be printed out.  "This will enable publishers to experiment with different pricing models," said Jim Gerber, Director of Google Content Partnerships. Fees will be split between Google and publishers with the majority of the payment going to publishers. Any book that is now in the search program can be added to the access program.  The program will go live when Google have a critical mass of titles to offer.

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