55% of YA books bought by adults

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55% of YA books bought by adults

Sep 14 2012

More than half the consumers of books classified for young adults aren’t all that young. According to a new study, fully 55% of buyers of works that publishers designate for kids aged 12 to 17 -- known as YA books -- are 18 or older, with the largest segment aged 30 to 44, a group that alone accounted for 28% of YA sales.

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