Amazon focus on mainstream publishing arena

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Amazon focus on mainstream publishing arena

May 24 2011

Amazon has hired Laurence Kirshbaum, former TimeWarner CEO, to head up its relatively new New York based publishing operation. The announcement has dampened the spirits of many publishers currently attending Book Expo America as it clearly indicates that Amazon plan on becoming on one of the biggest fish in the frontlist fiction and non-fiction ponds - adding more pressure on the current "Big Six" publishers - Random House, Simon & Schuster, Penguin Group, Harper Collins, Hachette and Macmillan.

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