Christmas week sales jump 7% over 2016

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Christmas week sales jump 7% over 2016

Jan 02 2018

While holiday unit sales of print books got off to a slow start Thanksgiving weekend, they ended on a strong note. Print unit sales increased 7% in the week ended Dec. 24, 2017, over the comparable week in 2016 at outlets that report to NPD BookScan. The gain was driven by the retail and club channel, where unit sales were 8% higher than the week ended Dec. 25, 2016. Sales through mass merchandisers fell 2% in the week compared to 2016.

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