Publishing tastemakers bet on readers wanting escapism and connection

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Publishing tastemakers bet on readers wanting escapism and connection

Oct 12 2017

Escapism and connection–this is what buyers at the Frankfurt Book Fair are betting readers want. Descending on Germany against the backdrop of a tumultuous and disheartening news cycle, the tastemakers in the publishing industry spent big on a handful of women's fiction titles, and a bunch of memoirs. While the novels will offer a classic dose of escapism, the memoirs, some insiders mused, can deliver something readers may crave even more in these divisive times: a sense of connection with other people.

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