Why UK and US book jackets are often so different?

BookBrowse News - The Full Story

Why UK and US book jackets are often so different?

Oct 01 2017

The Guardian looks at the question that puzzles many readers: Why are books published with different covers in different countries, even those that share the same language such as the UK and USA?

According to jacket designer, Stuart Bache: "The gulf between British and US design has narrowed in recent years, especially in literary fiction. Traditionally, US design tended towards literal interpretation, driven, Bache believes, by the complexity of the US market: the image that motivates readers in southern California to pick up a copy of a book is likely to be different to what appeals to readers in South Carolina. As a result, US jackets have tended to appeal to the lowest common denominator, and that does not make for good design."

"It's a complicated [market], so the design becomes simpler and focuses on broader appeal. However, things have shifted in the last few years. There are a lot more similarities now, particularly in literary novels where the luxury of creating much more elegant, beautiful covers has been afforded to the books."

Designer and illustrator Neil Gower believes US designers have upped their game because of the explosion in digital books. "I think ebooks and the internet have definitely focused publishers' attention on making books beautiful, covetable objects again. Publishers on both sides of the Atlantic realise that to justify the cost of a hardback, a book needs to be more than a container of words. It has to be an object of beauty in its own right, he says."

Source: The Guardian

More News Stories

Award Winners

  • Book Jacket: Educated
    Educated
    by Tara Westover
    Voted 2018 Best Nonfiction Award Winner by BookBrowse Subscribers

    Tara Westover had the kind of ...
  • Book Jacket: Circe
    Circe
    by Madeline Miller
    Voted 2018 Best Fiction Award Winner by BookBrowse Subscribers

    Towards the end of Madeline Miller...
  • Book Jacket: Children of Blood and Bone
    Children of Blood and Bone
    by Tomi Adeyemi
    Voted 2018 Best Young Adult Award Winner by BookBrowse Subscribers

    What would you do if, in a ...
  • Book Jacket: Where the Crawdads Sing
    Where the Crawdads Sing
    by Delia Owens
    Voted 2018 Best Debut Novel Award Winner by BookBrowse Subscribers

    Where the Crawdads Sing was a ...

See all Award Winners & Top 20

Book Discussion
Book Jacket
Unsheltered
by Barbara Kingsolver

A timely novel that explores the human capacity for resiliency and compassion.

About the book
Join the discussion!

Readers Recommend

  • Book Jacket

    A Ladder to the Sky
    by John Boyne

    A seductive, unputdownable psychodrama following one brilliant, ruthless man.
    Reader Reviews

Win this book!
Win The 7 ½ Deaths of Evelyn Hardcastle

The 7 ½ Deaths of
Evelyn Hardcastle

"Agatha Christie meets Groundhog Day...quite unlike anything I've ever read." - A. J. Finn

Enter

Word Play

The Big Holiday Wordplay: $400+ in Prizes

Enter Now

Books that     
entertain,
     engage

 & enlighten

Visitors can view some of BookBrowse for free. Full access is for members only.

Join Today!

Your guide toexceptional          books

BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.