Jan 10 2013
McDonald's in the UK has launched a two-year children's books campaign, committing to 'hand out more than 15 million books by the end of 2014' through a book offer on its Happy Meal boxes.
The campaign follows a four-week pilot held at the beginning of 2012 which saw Happy Meal customers receive copies of the Mudpuddle Farm series by Michael Mo9nine out of 10 parents said they would like to see it do more book promotions.
The "Happy Readers" offer enables customers to buy books for £1 (~$1.60), with a token redeemable on selected books at high street retailer W H Smith. 2014.
Become a Member
and discover your next great read!
It was one of the worst speeches I ever heard ... when a simple apology was all that was required.
Click Here to find out who said this, as well as discovering other famous literary quotes!
The Big Holiday Wordplay:
$400+ in Prizes
Visitors can view some of BookBrowse for free. Full access is for members only.
Your guide toexceptional books
BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.