Nov 07 2012
BookExpo America is expanding its program of opening the show to the general public, allowing exhibitors to sell books to those attendees and by promoting the show to them directly.
"Power readers" will be allowed onto the trade show floor on Saturday, June 1, which is the final day of the show. (BEA's conference day is Wednesday, May 29, and the trade show floor opens Thursday, May 30.)
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