Pushing back against 'Showrooming', Target will no longer stock Kindles

BookBrowse News - The Full Story

Pushing back against 'Showrooming', Target will no longer stock Kindles

May 03 2012

Target plans to stop selling Amazon Kindle e-readers and tablets, and has already removed the products from its website.

"This is evidence that Target is getting more serious about Amazon as an enemy rather than a partner," said analyst Matt Nemer of Wells Fargo. "That's probably something Target now regrets. It put them behind in the world of multi-channel retail and let a serious competitor learn a lot about their business."

The New York Times reported that as retailers like Target address the challenge of "showrooming," carrying Amazon's Kindle is, as Michael Norris of Simba Information put it, "like Starbucks selling Dunkin' Donuts gift certificates."

Showrooming is the term used to describe a shopper who visits a store to check out a product but then purchases the product online from a different retailer - booksellers report that they often see customers buying online while still standing in their store holding the book they are purchasing elsewhere!

More News Stories

Support BookBrowse

Become a Member
and discover your next great read!

Join Today!

Editor's Choice

  • Book Jacket
    Auntie Poldi and the Sicilian Lions
    by Mario Giordano
    Munich matron and self-described worldly sophisticate, Isolde Oberreiter, has decided to retire to a...
  • Book Jacket: Of Arms and Artists
    Of Arms and Artists
    by Paul Staiti
    In the late eighteenth-century, the United States of America was still an emerging country, ...
  • Book Jacket: So Say the Fallen
    So Say the Fallen
    by Stuart Neville
    Noir crime fiction – Raymond Chandler, Dashiell Hammett anyone? – is an American invention...
Book Discussions
Book Jacket
The Bone Tree
by Greg Iles

An epic trilogy of blood and race, family and justice.

About the book
Join the discussion!

First Impressions

  • Book Jacket

    The Comet Seekers
    by Helen Sedgwick

    A magical, intoxicating debut novel, both intimate and epic.

    Read Member Reviews

  • Book Jacket

    The Next
    by Stephanie Gangi

    Fast-paced, wickedly observant, and haunting in the best sense of the word.

    Read Member Reviews

  • Book Jacket

    Les Parisiennes
    by Anne Sebba

    How the women of Paris lived, loved, and died under Nazi occupation.

    Read Member Reviews

Win this book!
Win The World of Poldark

Win the book & DVD

Enter to win The World of Poldark and the full first series on DVD.


Word Play

Solve this clue:

One S D N M A S

and be entered to win..

Books that     

 & enlighten

Visitors can view some of BookBrowse for free. Full access is for members only.

Join Today!

Your guide toexceptional          books

BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.


Free Weekly Newsletter

Keep up with what's happening in the world of books:
Reviews, previews, interviews and more!

Spam Free: Your email is never shared with anyone; opt out any time.