Pushing back against 'Showrooming', Target will no longer stock Kindles

BookBrowse News - The Full Story

Pushing back against 'Showrooming', Target will no longer stock Kindles

May 03 2012

Target plans to stop selling Amazon Kindle e-readers and tablets, and has already removed the products from its website.

"This is evidence that Target is getting more serious about Amazon as an enemy rather than a partner," said analyst Matt Nemer of Wells Fargo. "That's probably something Target now regrets. It put them behind in the world of multi-channel retail and let a serious competitor learn a lot about their business."

The New York Times reported that as retailers like Target address the challenge of "showrooming," carrying Amazon's Kindle is, as Michael Norris of Simba Information put it, "like Starbucks selling Dunkin' Donuts gift certificates."

Showrooming is the term used to describe a shopper who visits a store to check out a product but then purchases the product online from a different retailer - booksellers report that they often see customers buying online while still standing in their store holding the book they are purchasing elsewhere!

More News Stories

Support BookBrowse

Become a Member and discover books that entertain, engage & enlighten!

Join Today!

Editor's Choice

  • Book Jacket: Lincoln in the Bardo
    Lincoln in the Bardo
    by George Saunders
    George Saunders' Lincoln in the Bardo is a philosophy discourse brilliantly disguised as a ...
  • Book Jacket
    Tender
    by Belinda McKeon
    Most of us have heard the slightly trite saying: "If you love something, set it free." But one can ...
  • Book Jacket
    All Tomorrow's Parties
    by Rob Spillman
    In this absorbing memoir, co-founder of Tin House magazine, Rob Spillman, recalls his artistic ...

Book Discussion
Book Jacket
The Sellout
by Paul Beatty

The first book by an American author to win the prestigious Man Booker Prize.

About the book
Join the discussion!

First Impressions

  • Book Jacket

    The Fifth Petal
    by Brunonia Barry

    Beloved author Brunonia Barry returns to the world of The Lace Reader with this spellbinding new thriller.
    Reader Reviews

  • Book Jacket

    I See You
    by Clare Mackintosh

    A dark and compelling thriller about an everyday woman trapped in the confines of her everyday world.
    Reader Reviews

Who Said...

Only when we are no longer afraid do we begin to live

Click Here to find out who said this, as well as discovering other famous literary quotes!

Word Play

Solve this clue:

K Your F C

and be entered to win..

Books that     
entertain,
     engage

 & enlighten

Visitors can view some of BookBrowse for free. Full access is for members only.

Join Today!

Your guide toexceptional          books

BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.