Amazon rumored to be opening bricks and mortar stores

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Amazon rumored to be opening bricks and mortar stores

Feb 03 2012

There are mumblings in the blogosphere that Amazon is to open bricks and mortar stores. offers four possible scenarios:

The first scenario: the store could just be a showroom with display units of appliances and "geniuses" running around showing you the top 25 vacuums in action. Or the top 10 juicers actually making juice.

Second, Amazon could keep small items like books, DVDs and electronics on site for instant gratification. If you like the pulp, you could buy a copy of a physical book and get an ebook sent to you.

Third, Amazon could entice you into the space with a physical library.

Fourth, if Amazon is pulling a Walmart and gearing up to make its own products, it would have even more leverage over pricing of top brand products. ...What if Amazon only keeps inventory at their stores of its own cheaper stuff, relegating your stuff to being only available for delivery? What's the consumer going to do: take the Amazon-branded stuff right now at 20% off or wait two days for a better product?

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