Amazon Price-Check Saturday Update

Dec 14 2011

Anger among retailers over Amazon's price check promotion continues to rise. The app incentivizes consumers to use their local retailers as showrooms and then buy the same product at Amazon at a discounted rate.

Sen. Olympia Snowe (R.-Maine) called for Amazon to cancel its price check plans and described the online retailer's promotion as "an attack on Main Street businesses that employ workers in our communities... incentivizing consumers to spy on local shops is a bridge too far."

The American Retail Industry Leaders' Association said "Amazon's aggressive promotion of its Price Check app shows the lengths they are willing to go to exploit this tax loophole, and is a stark reminder of why Congress needs to act to protect retailers on Main Street. A failure to act is an implicit endorsement of a subsidy of Amazon."

Duck's Cottage in Duck, N.C. reminded customers that for every $100 sale, a small business puts $68 back into their very own community."

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