E-book reader usage in USA doubles to 15% year on year

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E-book reader usage in USA doubles to 15% year on year

Sep 21 2011

The number of Americans using an e-book reader has almost doubled during the last 12 months to 15%, according to a new Harris Poll survey.

The survey also revealed one in six Americans who do not have an e-reader intend to buy one during the next six months. This may be welcomed by publishers as e-reader owners are reading more books, according to the survey. Overall, 16% of Americans read between 11 and 20 books per year with 20% reading more than 21. However, a third of those who own a Kindle, Nook or other device read 11-20 books a year with 27% reading more than 21. E-reader owners are also more likely to buy books, with 17% purchasing between 11 and 20 and 17% buying more than 21 over 12 months.

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