From the book jacket: Greg Critser's brilliantly incisive
Generation Rx moves the conversation about
prescription drugs to where it hits home: our
own bodies. How, he asks, has big pharma created
a nation of pharmaceutical tribes, each with its
own unique beliefs, taboos, and brand loyalties?
How have powerful chemical compounds for chronic
diseases, once controlled by physicians, become
substances we feel entitled to, whether we need
them or not? How did we come to hate drug
companies but love their pills?
Read on in Generation Rx for: -- exclusive interviews with the strategists, scientists, and current and former heads of GlaxoSmithKline, Eli Lilly, Merck, Roche, and more -- a first-ever, inside look at the rollicking ...
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