Beyond the Book: Background information when reading Consuming Kids

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Consuming Kids

The Hostile Takeover of Childhood

by Susan Linn

Consuming Kids
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  • First Published:
    May 2004, 256 pages
    Paperback:
    Aug 2005, 304 pages

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Is government regulation such a tall order?  I don't think so. Firstly it's only in the past couple of decades that companies in the USA have been given such free reign to market to children in the USA - before this there were far tighter controls.  Secondly, other countries manage it, so why not the USA?  For example, Sweden, Norway and Finland ban marketing to children under 12, Greece prohibits ads for toys between 7am and 10pm, New Zealand bans junk-food marketing to children, and the province of Quebec in ...

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