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Advertising at BookBrowse

Advertising

Advertising at BookBrowse

Advertising rates range from $2.30 - $7.50 per thousand ad views (depending on the ad size and the number of ad views purchased), with a minimum order of 150,000 ad views.

Please download this PDF for demographics and stats

If you are interested in advertising, please contact BookBrowse for our ratecard, Please include information about, or a link to, the book you wish to advertise and the time period you are thinking of advertising in. If you wish to advertise something other than a book, please note that BookBrowse only accepts ads for products that directly relate to books and publishing.



Benefits of the Internet vs. Traditional Media

Traditional media, such as magazines and newspapers, sell advertising on the basis of 'opportunities to see'. For example, if a newspaper sells 100,000 copies and believes that on average each of these copies is read by 2 people, it will claim your ad has the opportunity to be seen by 200,000 people. However, having the opportunity to see is very different to actually seeing. The majority of readers are unlikely even to turn to the page where your ad is displayed, let alone take note of it!

In contrast, BookBrowse delivers actual ad views. When our ad server records an ad view it is because a real live human is looking at the page displaying your ad. In fact, because most ISPs cache (store) pages on their own servers and serve them to their customers multiple times before refreshing, your ad will most likely be seen by more people than the ad server records.

Advertisements at BookBrowse are rotatable, updateable and actionable. Print ads are not.


BookBrowse vs. Other Websites

BookBrowse endeavors to only count visits and page views that are made by humans! The automated spiders that travel the web updating the search engines or attempting to hack sites are excluded from our ad stats whenever we are able to identify them. If we did not do this, our ad stats would be inflated by upwards of 70%. It is not clear how many websites filter "bots" from their stats, but the reality is that few small to medium sites would have the technical ability to do so. Please keep this in mind when comparing BookBrowse's rates and stats to other sites.

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Victoria
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