Excerpt from The Tipping Point by Malcolm Gladwell, plus links to reviews, author biography & more

Summary |  Excerpt |  Reviews |  Readalikes |  Genres & Themes |  Author Bio

The Tipping Point

How Little Things Can Make A Big Difference

by Malcolm Gladwell

The Tipping Point
  • Critics' Opinion:

    Readers' Opinion:

  • First Published:
    Feb 2000, 279 pages
    Paperback:
    Dec 2001, 304 pages

  • Rate this book


Buy This Book

About this Book

Print Excerpt


In one experiment, for example, Latane and Darley had a student alone in a room stage an epileptic fit. When there was just one person next door, listening, that person rushed to the student's aid 85 percent of the time. But when subjects thought that there were four others also overhearing the seizure, they came to the student's aid only 31 percent of the time. In another experiment, people who saw smoke seeping out from under a doorway would report it 75 percent of the time when they were on their own, but the incident would be reported only 38 percent of the time when they were in a group. When people are in a group, in other words, responsibility for acting is diffused. They assume that someone else will make the call, or they assume that because no one else is acting, the apparent problem — the seizure-like sounds from the other room, the smoke from the door — isn't really a problem. In the case of Kitty Genovese, then, social psychologists like Latane and Darley argue, the lesson is not that no one called despite the fact that thirty-eight people heard her scream; it's that no one called because thirty-eight people heard her scream. Ironically, had she been attacked on a lonely street with just one witness, she might have lived.

The key to getting people to change their behavior, in other words, to care about their neighbor in distress, sometimes lies with the smallest details of their immediate situation. The Power of Context says that human beings are a lot more sensitive to their environment than they may seem.

4

The three rules of the Tipping Point — the Law of the Few, the Stickiness Factor, the Power of Context — offer a way of making sense of epidemics. They provide us with direction for how to go about reaching a Tipping Point. The balance of this book will take these ideas and apply them to other puzzling situations and epidemics from the world around us. How do these three rules help us understand teenage smoking, for example, or the phenomenon of word of mouth, or crime, or the rise of a bestseller? The answers may surprise you.

© 2000 by Malcolm Gladwell

Membership Advantages
  • Reviews
  • "Beyond the Book" backstories
  • Free books to read and review (US only)
  • Find books by time period, setting & theme
  • Read-alike suggestions by book and author
  • Book club discussions
  • and much more!
  • Just $10 for 3 months or $35 for a year
  • More about membership!
Member Benefits

Join Now!

Check the advantages!
Just $10 for 3 months or $35 for a year

    •  
    • FREE
    • MEMBER
    • Range of media reviews for each book
    • Excerpts of all featured books
    • Author bios, interviews and pronunciations
    • Browse by genre
    • Book club discussions
    • Book club advice and reading guides
    • BookBrowse reviews and "beyond the book" back-stories
    •  
    • Reviews of notable books ahead of publication
    •  
    • Free books to read and review (US Only)
    •  
    • Browse for the best books by time period, setting & theme
    •  
    • Read-alike suggestions for thousands of books and authors
    •  
    • 'My Reading List" to keep track of your books
    •  

Editor's Choice

  • Book Jacket: The Book That Matters Most
    The Book That Matters Most
    by Ann Hood
    BookBrowse First Impression reviewers appreciated the innovative structure of The Book That Matters ...
  • Book Jacket: The Invisible Life of Ivan Isaenko
    The Invisible Life of Ivan Isaenko
    by Scott Stambach
    BookBrowse First Impression reviewers were uniformly impressed by this difficult yet heartwarming ...
  • Book Jacket: Boy Erased
    Boy Erased
    by Garrard Conley
    Growing up in rural Arkansas, Garrard Conley did not quite fit the mold of his strait-laced, ...

First Impressions

  • Book Jacket

    The Book That Matters Most
    by Ann Hood

    An enthralling novel about love, loss, secrets and friendship.

    Read Member Reviews

  • Book Jacket

    The Invisible Life of Ivan Isaenko
    by Scott Stambach

    "An auspicious, gut-wrenching, wonderful debut." - Kirkus, starred review

    Read Member Reviews

Book Discussions
Book Jacket
This Must Be the Place
by Maggie O'Farrell

An irresistible love story for fans of Beautiful Ruins and Where'd You Go, Bernadette?

About the book
Join the discussion!
Win this book!
Win Lady Cop Makes Trouble

The Kopp Sisters Return!

One of the nation's first female deputy sheriffs returns in another gripping adventure based on fact.

Enter

Word Play

Solve this clue:

Manners M (T) M

and be entered to win..

Books that     
entertain,
     engage

 & enlighten

Visitors can view some of BookBrowse for free. Full access is for members only.

Join Today!

Your guide toexceptional          books

BookBrowse seeks out and recommends books that we believe to be best in class. Books that will whisk you to faraway places and times, that will expand your mind and challenge you -- the kinds of books you just can't wait to tell your friends about.

 
X

Free Weekly Newsletter

Keep up with what's happening in the world of books:
Reviews, previews, interviews and more!



Spam Free: Your email is never shared with anyone; opt out any time.