Excerpt from Blink by Malcolm Gladwell, plus links to reviews, author biography & more

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The Power of Thinking Without Thinking

by Malcolm Gladwell

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  • First Published:
    Jan 2005, 288 pages
    Apr 2007, 320 pages

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The Hollywood producer Brian Grazer, who has produced many of the biggest hit movies of the past twenty years, uses almost exactly the same language to describe the first time he met the actor Tom Hanks. It was in 1983. Hanks was then a virtual unknown. All he had done was the now (justly) forgotten TV show called Bosom Buddies. "He came in and read for the movie Splash, and right there, in the moment, I can tell you just what I saw," Grazer says. In that first instant, he knew Hanks was special. "We read hundreds of people for that part, and other people were funnier than him. But they weren't as likable as him. I felt like I could live inside of him. I felt like his problems were problems I could relate to. You know, in order to make somebody laugh, you have to be interesting, and in order to be interesting, you have to do things that are mean. Comedy comes out of anger, and interesting comes out of angry; otherwise there is no conflict. But he was able to be mean and you forgave him, and you have to be able to forgive somebody, because at the end of the day, you still have to be with him, even after he's dumped the girl or made some choices that you don't agree with. All of this wasn't thought out in words at the time. It was an intuitive conclusion that only later I could deconstruct."

My guess is that many of you have the same impression of Tom Hanks. If I asked you what he was like, you would say that he is decent and trustworthy and down-to-earth and funny. But you don't know him. You're not friends with him. You've only seen him in the movies, playing a wide range of different characters. Nonetheless, you've managed to extract something very meaningful about him from those thin slices of experience, and that impression has a powerful effect on how you experience Tom Hanks's movies. "Everybody said that they couldn't see Tom Hanks as an astronaut," Grazer says of his decision to cast Hanks in the hit movie Apollo 13. "Well, I didn't know whether Tom Hanks was an astronaut. But I saw this as a movie about a spacecraft in jeopardy. And who does the world want to get back the most? Who does America want to save? Tom Hanks. We don't want to see him die. We like him too much."

If we couldn't thin-slice—if you really had to know someone for months and months to get at their true selves—then Apollo 13 would be robbed of its drama and Splash would not be funny. And if we could not make sense of complicated situations in a flash, basketball would be chaotic, and bird-watchers would be helpless. Not long ago, a group of psychologists reworked the divorce prediction test that I found so overwhelming. They took a number of Gottman's couples videos and showed them to nonexperts—only this time, they provided the raters with a little help. They gave them a list of emotions to look for. They broke the tapes into thirty-second segments and allowed everyone to look at each segment twice, once to focus on the man and once to focus on the woman. And what happened? This time around, the observers' ratings predicted with better than 80 percent accuracy which marriages were going to make it. That's not quite as good as Gottman. But it's pretty impressive—and that shouldn't come as a surprise. We're old hands at thin-slicing.

This is the full text of Chapter 1 of Blink (pages 18-47). Copyright © 2005 by Malcolm Gladwell. All rights reserved. No part of this book maybe reproduced without written permission from the publisher, Little, Brown & Co.

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