Somewhat controversial news from Britain where McDonald's is in the process of giving away 9 million books with Happy Meals.
The six titles which are being given away (along with a finger puppet and a voucher for a heavily discounted additional book) are all from Michael Morpurgo's Mudpuddle Farm series, published by Harper Collins. Technically speaking, this will make McDonald's the nation's largest bookseller for the four week period (and the charity Farms for City Children considerably better off, as Morpurgo intends to donate all his royalties to them).
