Rescuing Our Daughters from Marketers' Schemesby Sharon Lamb, Lyn Mikel Brown
Sexy. Diva. Boy-crazy. Shopper. The image of girls and girlhood that is being packaged and sold to your daughter isn't pretty in pink. Its stereotypical, demeaning, limiting, and alarming. Girl Power has been co-opted by marketers of music, fashion, books, and television to mean the power to shop and attract boys .... In the tradition of books like Reviving Ophelia, Odd Girl Out, and Queen Bees and Wannabees that examine the world of girls, this book promises to not only spark debate but help parents to empower their daughters.
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"The book is incredibly readable and rises above others in the genre by giving parents concrete tools to help battle stereotypes." - PW.
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