Big Vape: Book summary and reviews of Big Vape by Jamie Ducharme

Big Vape

The Incendiary Rise of Juul

by Jamie Ducharme

Big Vape by Jamie Ducharme X
Big Vape by Jamie Ducharme
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About this book

Book Summary

A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction.

It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users.

Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country.

With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.

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Reviews

Media Reviews

"A deep investigative dive into the electronic cigarette behemoth...Based on dozens of interviews with former employees, investors, doctors, and researchers, this well-rounded journalistic narrative is consistently informative and alarming. Intensive, exemplary reportage on a controversial industry cloaked in scandal." - Kirkus Reviews (starred review)

"Ducharme presents an evenhanded retelling of the company's scandals up to the point, in 2020, when Monsees and Bowen left. Fast-paced and impressively researched, this detailed account sings." - Publishers Weekly (starred review)

"Jamie Ducharme has uncovered the iceberg beneath our public-health equivalent of the Titanic disaster. Big Vape is a dazzling story that crackles with the energy of a nicotine buzz, mixing tales of groundbreaking innovation with those of corporate greed and government dysfunction. More than anything, this is a story about American capitalism today, and it explains why a new generation is hooked on the most addictive of drugs. This is a landmark piece of investigative reporting." - Christopher Leonard, author of the New York Times bestseller Kochland

"Combining meticulous research with gripping storytelling, this is a must-read with important lessons for policymakers, CEOs, and public health professionals alike. As a physician, I witnessed firsthand the harmful impact of vaping on young people. Big Vape explains how this happened. Readers will learn a lot." - Leana Wen, M.D. author of Lifelines: A Doctor's Journey in the Fight for Public Health

"The rise and fall of Juul is an instructive tale, and Jamie Ducharme does an excellent job detailing how one bad decision after another led the company astray in this deft rendition of grand start-up dreams gone up in smoke." - Reeves Wiedeman, author of Billion Dollar Loser

This information about Big Vape shown above was first featured in "The BookBrowse Review" - BookBrowse's membership magazine, and in our weekly "Publishing This Week" newsletter. In most cases, the reviews are necessarily limited to those that were available to us ahead of publication. If you are the publisher or author and feel that the reviews shown do not properly reflect the range of media opinion now available, please send us a message with the mainstream media reviews that you would like to see added.

Any "Author Information" displayed below reflects the author's biography at the time this particular book was published.

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Author Information

Jamie Ducharme

Jamie Ducharme is a staff writer at Time magazine, where she covers health and science. Her work has won awards from the Deadline Club, the New York Press Club, and the Newswomen's Club of New York. Originally from New Hampshire, Jamie now lives in Brooklyn. Big Vape is her first book.

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