BookBrowse Showcase Summary
A very low cost, high impact vehicle for advertising your book, product or service to BookBrowse's audience of avid readers and book lovers, offering:
- Exceptional value for money: We undercut our display advertising rates to offer the Showcase to authors
and independent publishers at this low rate.
You pay just $198 (US) for a month of advertising, plus a one-time $49 setup fee.
- During the month your ad will be shown across at least 600,000 pages.
- We only count pages viewed by real humans. Unlike many, we don't include the search engine spiders that constantly
crawl the web updating search engines such as Google or Yahoo in our stats. If we did the monthly page view stats would be inflated by about 50%.
Please take this into account when comparing us to other websites that may not exclude automated traffic such as spiders.
- Click here to see a screen capture of a typical page showing the Showcase block that displays
across at least 600,000 pages per month (page will open in a new window). Your ad in this block can either link
directly to your end destination or can link to the internal Showcase page with more information about your book or product.
- 7 out of 10 advertisers who booked one month in the BookBrowse Showcase return to book additional months - which, because there is no setup fee, cost $198/month
- We have very limited availability. Occasionally we have room for 8 Showcase advertisers in a month, but usually we only have room for 4 - so please do book early.
- You will be able to track the number of pages your ad has been shown on in real time at anytime you
like via login/password, so that you know you're getting what you've paid for, and we'll send you a summary report at the end of the campaign.
Please note that due to the nature of the Showcase we cannot record the number of click-throughs your ad receives
(clicks can easily be tracked from simple graphical ads which appear one/page and link to a single destination,
but the Showcase rotates multiple ads on the same page with multiple destination links).
However, you can easily track this yourself. For example, if the link from your ad goes to an online bookseller you
can join their affiliate program and use your affiliate link to track visits. If you are directing people to your own
website you will be able to see the number of referrals from BookBrowse in your log files; or you can add a tracking code to your URL: e.g. yourwebsite.com?bookbrowse.
- BookBrowse offers a highly targeted audience:
91% of visitors are college educated, 75% are aged between 35-64 and 86% live in the USA. Of course, they are also avid readers (81% read 3+ books each month and 28% read 6+) and buyers of books (89% buy at least one book a month and 45% buy 3 or more).
Many also influence other people's reading and purchasing habits: 42% are active book club members and 13% are librarians and booksellers.
You'll find a chart showing what they read by genre below.
"After spending over $100,000 promoting my bestselling YA novel, Paraworld Zero,
I can confidently say that my little ad on BookBrowse.com sent more people to www.ParaWorlds.com than any other advertisement,
including my extensive ads in Publishers Weekly, School Library Journal, The Bloomsbury Review,
ForeWord Magazine, and even The New York Times Book Review. I highly recommend BookBrowse.com."
- Matthew Peterson, award-winning author of the Parallel Worlds series.
Details
There are two parts to the BookBrowse Showcase; you get both for $198 per month (plus a one-time setup fee of $49).
- Display Advertisement:
- Your ad will run in the left or right border of BookBrowse in rotation with 3 other advertisements for at least
600,000 page views during a given month - so that, on most pages, your
ad will be seen on each page view
at least once. Click here to view a screen capture of a typical page (opens in a new window)
- When visitors click your ad they will jump straight through to the end destination you choose
(e.g. your website, a bookseller, or to more information on the internal Showcase page at BookBrowse).
- The position of the Showcase block is not guaranteed but will usually be about mid-way down the left or right hand border.
- If you do not have the ability to make an ad we can design a simple ad based on your book jacket
image at no extra cost (that you're free to use elsewhere if you wish).
Alternatively, you can design your own ad and send it to us (ads must be single frames, sized to 150x150 px).
- BookBrowse Showcase:
- You also get a 275 pixel wide by 200 pixel high advertisement in the BookBrowse Showcase to more fully describe your book or product. Click here to open the current 'Showcase' page).
- You can either send us your book jacket image and a short text description and we will create a listing for you,
or you can send us an ad that fits the space.
To get started, just fill out the quick and easy order form and we'll do the rest for you.
More About BookBrowse's Visitors
Please use the chart below to decide if BookBrowse's audience is right for your book or product (for general demographics, please see the top of this page).
| BookBrowse Visitors Read....
|
Often |
Sometimes |
Total |
| Novels |
79% |
20% |
99% |
| Historical Fiction |
30% |
60% |
90% |
| Romances |
11% |
34% |
45% |
| Mysteries |
48% |
42% |
90% |
| Thrillers |
30% |
52% |
82% |
| Horror |
5% |
28% |
33% |
| Sci-Fi/Fantasy |
10% |
39% |
49% |
| Biography/Memoir |
33% |
61% |
94% |
| History/Current Affairs |
24% |
58% |
82% |
| Travel & Adventure |
14% |
57% |
71% |
| Self Help/Inspiration |
9% |
52% |
61% |
| Diet/Health |
8% |
57% |
65% |
| Religion & Spirituality |
11% |
45% |
56% |
| Business Related |
3% |
32% |
35% |
Sample size 1,313.
Benefits of the Internet vs. Traditional Media
Traditional media, such as magazines and newspapers, sell advertising on the basis of 'opportunities to see'. For example, if a newspaper sells 100,000 copies and believes that on average each of these copies is read by 2 people, it will claim your ad has the opportunity to be seen by 200,000 people. However, having the opportunity to see is very different to actually seeing. The majority of readers are unlikely even to turn to the page where your ad is displayed, let alone take note of it!
In contrast, BookBrowse delivers actual ad views. When our ad server records an ad view it is because a real live human is looking at the page displaying your ad. In fact, because most ISPs cache (store) pages on their own servers and serve them to their customers multiple times before refreshing, your ad will most likely be seen by more people than the ad server records.
Notes and Restrictions
BookBrowse reserves the right to refuse any advertisement that we consider unsuitable for BookBrowse's general audience, including books/book related product/service with an overtly sexual/pornographic nature. If we are unable to run your ad, your payment will be refunded less a $10 handling fee (to cover the cost of processing and refunding the credit card transaction). If you are in any doubt whether your book, product or service is suitable for BookBrowse please email us before placing your order.
You are guaranteed a minimum of 600,000 page views. To date we have always over-delivered by a significant margin.
For complete Terms & Conditions, please click the button below.
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