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Advertising at BookBrowse
Due to the number of Fall advertising bookings we are not able to run the Showcase from September through November 2012. However, we are able to offer stand-alone ad spots during this time with rates starting at just $2 for a thousand ad views. Click here for our ratecard.
If you have questions, please contact BookBrowse with your name, and the title of the book or name of the product you wish to promote.
Audience at a Glance
Average weekly unique visitors: 100,000 (verified by Google Analytics)
- 91% women, 93% aged 35+
- 76% bachelors degree or higher
- 90% buy 1+ book/month, 54% buy 3+, 27% buy 6+
- 87% read 3+ books/month; 53% read 6+
- 67% recommend 3+ books each month
- 60% read ebooks, 31% frequently/always
- 54% in one or more book clubs (19% in multiple book clubs)
Reading Habits
| BookBrowse Visitors Read....
|
Often |
Sometimes |
Total |
| Novels |
79% |
20% |
99% |
| Historical Fiction |
30% |
60% |
90% |
| Romances |
11% |
34% |
45% |
| Mysteries |
48% |
42% |
90% |
| Thrillers |
30% |
52% |
82% |
| Horror |
5% |
28% |
33% |
| Sci-Fi/Fantasy |
10% |
39% |
49% |
| Biography/Memoir |
33% |
61% |
94% |
| History/Current Affairs |
24% |
58% |
82% |
| Travel & Adventure |
14% |
57% |
71% |
| Self Help/Inspiration |
9% |
52% |
61% |
| Diet/Health |
8% |
57% |
65% |
| Religion & Spirituality |
11% |
45% |
56% |
| Business Related |
3% |
32% |
35% |
Sample size 1,313.
Benefits of the Internet vs. Traditional Media
Traditional media, such as magazines and newspapers, sell advertising on the basis of 'opportunities to see'. For example, if a newspaper sells 100,000 copies and believes that on average each of these copies is read by 2 people, it will claim your ad has the opportunity to be seen by 200,000 people. However, having the opportunity to see is very different to actually seeing. The majority of readers are unlikely even to turn to the page where your ad is displayed, let alone take note of it!
In contrast, BookBrowse delivers actual ad views. When our ad server records an ad view it is because a real live human is looking at the page displaying your ad. In fact, because most ISPs cache (store) pages on their own servers and serve them to their customers multiple times before refreshing, your ad will most likely be seen by more people than the ad server records.
BookBrowse vs. Other Websites
BookBrowse endeavors to only count visits and page views that are made by humans! The automated spiders that travel the web updating the search engines or attempting to hack sites are excluded from our ad stats whenever we are able to identify them. If we did not do this, our ad stats would be inflated by upwards of 70%. It's not clear how many websites filter "bots" from their stats, but the reality is that few small to medium sites would have the technical ability to do so. Please keep this in mind when comparing BookBrowse's rates and stats to other sites.
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