With Who Moved My Cheese? Dr. Spencer
Johnson realizes the need for finding the language and tools to deal with
change--an issue that makes all of us nervous and uncomfortable.
Most people are fearful of change because they don't believe they have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Spencer Johnson shows us that what matters most is the attitude we have about change.
With the approach of the year 2000, most work environments are finally recognizing the urgent need to get their computers and other business systems up to speed and able to deal with unprecedented change. What businesses are only just beginning to realize is that this is not enough: we need to help people get ready, too.
Spencer Johnson has created his new book to do just that. The coauthor of the multimillion bestseller The One Minute Manager has written a deceptively simple story with a dramatically important message that can radically alter the way we cope with change. Who Moved My Cheese? allows for common themes to become topics for discussion and individual interpretation. Who Moved My Cheese? takes the fear and anxiety out of managing the future and shows people a simple way to successfully deal with the changing times, providing them with a method for moving ahead with their work and lives safely and effectively.
The Story Behind The Story
by Kenneth Blanchard, Ph.D.
I am thrilled to be telling you "the story behind the story" of
Who Moved My Cheese? because it means the book has now been written, and is
available for all of us to read, enjoy and share with others.
This is something I've wanted to see happen ever since I first heard Spenser Johnson tell his great "Cheese" story, years ago, before we wrote our book The One Minute Manager together.
I remember thinking then how good the story was and how helpful it would be to me from that moment on.
Who Moved My Cheese? is a story about change that takes place in a Maze where four amusing characters look for "Cheese" - cheese being a metaphor for what we want to have in life, whether it is a job, a relationship, money, a big house, freedom, health, recognition, spiritual peace, or even an activity like jogging or golf.
Each of us has our own idea of what Cheese is, and...
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