Rated of 5
by Laura Global Business Obesity Forum
This book is not a difficult read, and it contains many interesting anecdotes. Yet, many of the topics have already been covered as well or better by other writers. The author ought to have better organized the book, and even title, around the angle that makes his take different: not simply as someone with decades of experience in the food and food marketing industries, but even more as someone who thinks the food industry is not only the problem, but also the only hope of a solution (and thus, the author's own organization, the Global Business Obesity Forum).
In the end, however, I do not share the author's faith that this industry will make the necessary changes largely on its own, without much greater pressure from government and consumers. And I am skeptical of his positioning himself in the middle, between what he takes to be extreme viewpoints, especially when he (wrongly) equates a food industry lobbyist/marketer (Rick Berman) with a consumer/health advocate (Michael Jacobson, of the Center for Science in the Public Interest). This book contributes to the discussion, but should be read critically.
Rated of 5
by Catherine Very insightful and informative...excellent reading.
I couldn't believe some of the stubbornness and money hungry attitudes of food manufacturers about changing the business of food production in order to get a more healthy product. This book will really open your eyes!
When I first started reading it made me angry that America is stuck in such a rut and we as individuals really have no choice in the matter. But I really like that Cardello has some very innovative and positive ideas about how to change this problem. If only we can get the higher-ups to listen to what he has to say.
Fast food isn't the only thing that's not healthy for us. I will definitely be reading more labels from now on and with more insight as to what to look for. I would have liked to know more about what I, an ordinary consumer, can do to help with this problem. But I also think that knowledge is the first step and if enough people read this book maybe things will start to turn around. In my opinion it is a very interesting and thought provoking read.
Rated of 5
by Erica Stuffed: Who's (Really) Making America Fat
"Stuffed" was well-written and researched, engaging and informative. Although I have been well aware of the manipulation of the public by the food industry, I had thought of it only in terms of advertising. Cardello makes it clear that advertising is only the tip of the iceberg. But I particularly appreciated the fact that he did not just indict the food industry. He discussed solutions that are in the market or in development as well as coming up with viable, logical solutions for the problems they had created which did not rely strictly on the consumer exercising greater self-discipline and address the bottom line for the participants in the industry.
Rated of 5
by Nancy ...and who STUFFS us?
When I first picked up this book, I felt I knew who was "stuffing" us. We are stuffing ourselves. Of course, we are, but it's not that simple and we shouldn't take on all the guilt.
Naturally, if something doesn't taste good, we're not tempted to eat it. But what makes it taste good? Usually FAT and sugar. Comfort food almost always contains one or both of these culprits. But how can food manufacturing companies make a product taste good and also be good for us? They really are trying to do just that. This is the premise of this informative and easily readable book.
Not by banning "bad" foods, but by making them more healthy. I was relieved to know there are successful companies who are researching our obesity problem just as some energy companies are researching viable alternative energy sources. If you want to read about some good news for a change, this will fit the bill.
Rated of 5
by Darra Stuffed
I wavered between a 3 and 4 rating for this book. Although I didn't feel it lived up to the promotional hype comparing it to the Jeffrey Wigand/tobacco industry expose, there is lots of "food" for thought and discussion. While the first part, which focuses on the failings of the food industry, seems kind of "old news," the remainder is devoted to potential--some rather innovative--solutions.
Rated of 5
by Patti An education about our food marketing system
This book will change the way you shop for food and you will definitely think twice when you stop for fast food. It is very well-written and easy to read. Really keeps your interest. A lot of us have been duped into thinking organic products are really worth paying a little extra. Read this book and you won't be so sure about that. It seems as usual that it's all about profit and making the rules work for the benefit of the corporations. Anyone who is interested in their health and thinks they are educated about nutrition needs to read this book.
British Parliament asks Amazon to clarify why it pays $9 million in income tax on $23 billion of UK sales.(May 20 2013) Amazon will be called back to give further evidence to members of the British Parliament "to clarify how its activities in the U.K. justify its low corporate...