Announcing New Look BookBrowse Website
October 29, 2008. California --- Today BookBrowse, one of the most popular and well
respected independent book websites, unveiled a new-look to better
showcase its extensive content.
"The new site design is the result of over 6 months of development, with
considerable input from our members who have been involved in every step
of the process," said Davina Morgan-Witts, CEO of BookBrowse. "The
result is a truly collaborative effort in which we've merged the best
ideas from many creative minds into one site."
"Our original site layout was effective, but over time had begun to look
outdated. As we were constantly adding new content and
capabilities, the older layout was becoming more difficult and
complicated to use. We needed to go back to our core value –
recommending only the best current books and providing all of the
information a visitor needs to find the book that's just right for them
- and rebuild around that user-centric objective."
With the clear objective of making the site easier to use, more
appealing and more interactive for its visitors, technology such as
widgets, social networking, and AJAX have been integrated into the site.
This enables BookBrowse to simultaneously enhance the information while
making it easier for visitors to find what they're looking for.
"Initial feedback has been excellent", said Ms. Morgan-Witts. "We set
ourselves aggressive targets, and I am proud to say that we have met
New and enhanced BookBrowse features include:
- Interactive online magazines with in-depth
reviews and the stories behind the books.
- Previews of 80-100 high profile and notable books
publishing the following month, including the book jacket summary
and abbreviated prepublication reviews.
- Thousands of author bios, hundreds of author
interviews and a growing list of difficult to pronounce author names
with their phonetic spelling.
- Advice on every aspect of starting and running a
book club, including interviews with book clubs and hundreds of
- Handpicked read-alikes for thousands of books.
- The ability to browse and cross reference by more
than 70 themes, including by time period and geographical setting.
BookBrowse was founded by Davina Morgan-Witts in 1997, and currently
delivers about 1.5 million page views to over 300,000 unique visitors
monthly (Google Analytics Aug-Oct 2008 average). Visitors are
predominantly well educated women aged 35+, living in the USA, who are,
of course, avid readers:
88% buy at least one book each month, and almost half buy three or more
books. 80% read 3 or more books each month, and 40% read 6 or more.
They are also very active in book clubs, with 51% belonging to at least
one book club (16% are active members in two or more clubs).
BookBrowse recommends only the best current books, providing visitors
with all the information they need to decide which are right for them.
Each recommendation includes an excerpt and a wide range of media
reviews (abbreviated to each reviewer's salient opinion) plus
BookBrowse's own review and the back-story to the book (back-story
topics vary widely by book but all have one simple aim – to add value to
the reader's experience).
Every aspect of BookBrowse is designed to help visitors find their next
great read fast - so they can spend more of their time reading books
they truly enjoy, and less time seeking them out.
BookBrowse offers extensive free content to casual visitors, with
additional premium content available to members, including our interactive online magazines. Members
include individuals and (from late-2008) patrons of subscribing
Samples of BookBrowse's magazines can be browsed at: http://www.bookbrowse.com/mag/samples/
BookBrowse contains plentiful free content, but if a member of the media
would like to login to browse our full content, please contact BookBrowse and we will provide you with a complimentary login.
For more information
For more information contact Davina Morgan-Witts at:
Tel: 1-800-745-5306 x 101.
Direct: 408-867 6500
BookBrowse LLC. PO Box 2157. Saratoga. CA 95070. USA.