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Jun 08 2010
Following up on a survey of readers first presented at the Winter Institute in San Jose, California, Jack McKeown, director of new business development for Verso Digital--and now a bookstore owner --presented findings at BEA based on the initial surveys as well as follow up surveys...
One of major areas of importance has to do with independents capitalizing more on their "mindshare," that is, the preference of many book buyers for independent bookstores but their tendency to buy a significant number of books at chains and online retailers.
Fully 27.3% of avid book buyers--those who buy 10 or more books a year, who number an estimated 62.4 million Americans--say local independents are their first preference as places to buy books. Of all book buyers, 25.4% say indies are their first choice for buying books and 17.1% call indies second choice...
Commenting on this gap between that "mind share" and indies' market share of 10%, McKeown said, "What's missing? Why aren't indies able to convert this preference into sales? If there is a more pressing question for the future of independent retailing, I don't know what it is."
Continued, click link below...
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