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Jul 23 2008
UK supermarket chain Asda, owned by Walmart, has been selling Harry Potter and the Deatlhy Hallows for the absurd price of 1 UK pound ($2 USA), a move that is feared will undermine the Harry Potter brand. Julian Rivers, a former chief executive of wholesaler Bertrams, predicts that Harry Potter will
be "finished as a bookseller's supported line", drawing an analogy with Catherine Cookson, whose novels, following her death, were bound up and sold in cheap packages through mass market outlets - creating a self-fulfilling admission that Cookson's novels could no longer command full prices.
The Bookseller, The UK publishing trade magazine, did not include Deathly Hallows in its bestseller list last week, consigning it to the category occupied by remaindered lifestyle books and politicians' memoirs. Once a product is so devalued, can it recover?
Heaven has no rage like love to hatred turned, Nor hell a fury like a woman scorned.
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