Full news story on McDonald's to offer £1 deal on 15 million books.
McDonald's to offer £1 deal on 15 million books
Jan 10 2013
McDonald's in the UK has launched a two-year children's books campaign, committing to 'hand out more than 15 million books by the end of 2014' through a book offer on its Happy Meal boxes.
The campaign follows a four-week pilot held at the beginning of 2012 which saw Happy Meal customers receive copies of the Mudpuddle Farm series by Michael Mo9nine out of 10 parents said they would like to see it do more book promotions.
The "Happy Readers" offer enables customers to buy books for £1 (~$1.60), with a token redeemable on selected books at high street retailer W H Smith. 2014.
A bold, mesmerizing novel about the woman known as "Typhoid Mary," the first known healthy carrier of typhoid fever in the burgeoning metropolis of early twentieth century New York.
Z, the novel about the life of Zelda Sayre Fitzgerald is at points charming and; like another reviewer, I kept thinking of the movie, "Midnight...
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Although heavy on the scientific details, which slowed down the story for me (OK, I admit, I was one of those liberal arts majors who skipped out on...
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Loved this book. Magical, quirky, enchanting I could go on. All books do not have to be literary fiction, sometimes it is just so comforting to read...
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British Parliament asks Amazon to clarify why it pays $9 million in income tax on $23 billion of UK sales.(May 20 2013) Amazon will be called back to give further evidence to members of the British Parliament "to clarify how its activities in the U.K. justify its low corporate...
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