BookBrowse Reviews The Heartless Stone by Tom Zoellner

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The Heartless Stone

A Journey Through The World of Diamonds, Deceit, and Desire

By Tom Zoellner

The Heartless Stone
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  • Hardcover: May 2006,
    288 pages.
    Paperback: Jun 2007,
    304 pages.

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A panoramic and unflinching look at the modern diamond industry

From the book jacket: The Heartless Stone journeys across six continents to uncover the secrets behind one of our most luxurious and costly status symbols. The book takes you inside illegal mines in Brazil, diamond smuggling rings in Africa, exploration rigs above the Arctic Circle, the sweltering polishing shops of India. You will meet De Beers executives in London, high-tech tunnel drillers in Australia, advertising gurus in Japan, starving soldiers in Angola, chemists in Siberia, dealers in Belgium. They are all part of a vast economy which supports the most sustained, expensive and successful advertising campaign in history.

Comment: Diamonds are not particularly rare in nature, nor do they have any intrinsic value, so how did they become the symbol of our deepest feelings of romantic love and ...

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