From the book jacket:
Greg Critser's brilliantly incisive
moves the conversation about
prescription drugs to where it hits home: our
own bodies. How, he asks, has big pharma created
a nation of pharmaceutical tribes, each with its
own unique beliefs, taboos, and brand loyalties?
How have powerful chemical compounds for chronic
diseases, once controlled by physicians, become
substances we feel entitled to, whether we need
them or not? How did we come to hate drug
companies but love their pills?
Read on in Generation Rx
exclusive interviews with the strategists,
scientists, and current and former heads of
GlaxoSmithKline, Eli Lilly, Merck, Roche, and
more -- a first-ever, inside...
Beyond the Book
Did you know?
(According to Generation Rx)
The average number of
prescriptions per person per year
soared from 7 in 1993, to 12 in 2004.
According to the American Society of Clinical Pharmacologists, in 2000 27% of elderly patients received 9+ medications (compared to 17% in 1997).
The amount spent to advertise
prescription drugs directly to
consumers in 2004 was $4.45 billion (up from $2m in 1980) .
The number of Americans who annually
request and receive a prescription
for a specific drug after seeing a commercial is 8.5 million....