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BookBrowse Reviews Blink: Popular science meets self-help in No.1 NY Times bestseller

Blink
The Power of Thinking Without Thinking
by Malcolm Gladwell
Paperback, Apr 2007,
320 pages.
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Comment: In his first book, The Tipping Point, Malcolm Gladwell looked at why major societal changes often happen suddenly and unexpectedly. In Blink he examines the process of snap decision making: How do we make choices in the blink of an eye, apparently without conscious thought, and why are some people brilliant decision makers, while others are consistently inept?

Blink combines one part popular science, one part market research and one part self-help into a book that, if it were a meal, would be heavy on the canapés but light on the main course.

The basic premise is that, just as every cell in our body apparently has all the DNA needed to create a new us, each person has their own essential nature that is present in even the...
Beyond the Book
Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. He is the author of two books, The Tipping Point: How Little Things Make a Big Difference, (2000) and Blink: The Power of Thinking Without Thinking (2005).

From 1987 to 1996, he was a reporter with the Washington Post, where he covered business, science, and then served as the newspaper's New York City bureau chief. He graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now...
This review is from the April 5, 2007 issue of BookBrowse Recommends. Click here to go to this issue.
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