From the book jacket:
exposé of the $15 billion marketing maelstrom aimed at our
children and how we can stop it.
Consuming Kids is a very scary read - which makes it all the
more important that it is read. Much of what Linn says
has already been discussed in other recent books about
consumerism such as Affluenza: The All-Consuming Epidemic
by John De Graaf, No Logo: Taking Aim at the Brand Bullies
by Naomi Klein and Branded: The Buying and Selling of
by Alissa Quart. However Linn takes a slightly
different angle by looking at the 'whole child' - taking the
position that children are...
Beyond the Book
Is government regulation
such a tall order? I don't think so.
Firstly it's only in the past couple of
decades that companies in the USA have been
given such free reign to market to children
in the USA - before this there were far
tighter controls. Secondly, other
countries manage it, so why not the USA?
For example, Sweden, Norway and Finland ban
marketing to children under 12, Greece