Review
From the book jacket: A shocking
exposé of the $15 billion marketing maelstrom aimed at our
children and how we can stop it.
Comment: Consuming Kids is a very scary read - which makes it all the
more important that it is read. Much of what Linn says
has already been discussed in other recent books about
consumerism such as
Affluenza: The All-Consuming Epidemic
by John De Graaf,
No Logo: Taking Aim at the Brand Bullies
by Naomi Klein and
Branded: The Buying and Selling of
Teenagers by Alissa Quart. However Linn takes a slightly
different angle by looking at the 'whole child' - taking the
position that children are...
Beyond the Book
Is government regulation
such a tall order? I don't think so.
Firstly it's only in the past couple of
decades that companies in the USA have been
given such free reign to market to children
in the USA - before this there were far
tighter controls. Secondly, other
countries manage it, so why not the USA?
For example, Sweden, Norway and Finland ban
marketing to children under 12, Greece
...
