Trick or Treat? How Food Companies (and Grocery Stores) Get You to Buy: Background information when reading Salt Sugar Fat

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Salt Sugar Fat

How the Food Giants Hooked Us

By Michael Moss

Salt Sugar Fat
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  • Hardcover: Feb 2013,
    480 pages.
    Paperback: Feb 2014,
    480 pages.

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Beyond the Book:
Trick or Treat? How Food Companies (and Grocery Stores) Get You to Buy

Typical grocery storeEver wonder why there are so many varieties of Coke? Even the most basic grocery store can boast that it carries Coca Cola Classic, Cherry Coke, Diet Coke, Coca-Cola Zero and maybe even Vanilla Coke. Years ago, the company promised that by 2015 it would have a thousand varieties of Coke all over the world. Whether that promise comes to fruition or not, there's a very simple reason for all that product diversification over and above different people's tastes and preferences, and that is shelf space. "The main point of generating product line extensions is to win more space on the shelf. Store managers will only give so much room to any one product, no matter how briskly it is selling," says Michael Moss in Salt Sugar Fat, "Adding new flavors and colors creates new products that get their own space, and the more likely shoppers are to see a brand, the more likely they are to buy it." Which explains Coke and Pepsi with all their "lemons and limes and vanillas."

Supermarkets are ...

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