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| Library Resources |
| Linking to BookBrowse From Emails If you have an email mailing-list, we strongly encourage you to announce the availability of BookBrowse to patrons through the list and include additional mentions of BookBrowse as regularly as space allows. Obviously, you will need to provide a link to your library's BookBrowse login page (if you're not sure what the URL should be, email us and we'll send it to you ASAP). Encouraging patrons to join BookBrowse's mailing list Undoubtedly the most effective way is to encourage patrons to use BookBrowse regularly is to have them join our mailing list so that they receive a brief email from us every time a new issue of our interactive online magazine is published. Emails are personalized both with the patron's first name (if they choose to provide it when they join the list) and, most importantly, with your library's name and a link directly to your library's login page, making it extremely easy for them to login to BookBrowse. Of course, they can unsubscribe at anytime with one click, and we never, ever, share our mailing list with any third parties or use it to mail recipients anything that is not strictly related to BookBrowse. The email signup box is prominently positioned on the landing page whenever a patron logs into BookBrowse and is in the left hand border of most other pages. But, if you want to run a 'promotion' specifically to encourage patrons to join the mailing list, we suggest that you link directly to the signup page (bypassing login pages and other distractions). This, together with a comment from you recommending BookBrowse as a reliable resource, will give patrons the reassurance they need to add themselves to the mailing list. If you don't know the URL to go directly to the signup form, just drop us a line and we'll send it to you. |
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