Either this will ring bells for you, or it won't. A printed banner has appeared on the concourse of a petrol station near to where I live. "Come inside," it says, "for CD's, VIDEO's, DVD's, and BOOK's."
If this satanic sprinkling of redundant apostrophes causes no little gasp of horror or quickening of the pulse, you should probably put down this book at once. By all means congratulate yourself that you are not a pedant or even a stickler; that you are happily equipped to live in a world of plummeting punctuation standards; but just don't bother to go any further. For any true stickler, you see, the sight of the plural word "Book's" with an apostrophe in it will trigger a ghastly private emotional process similar to the stages of bereavement, though greatly accelerated. First there is shock. Within seconds, shock gives way to disbelief, disbelief to pain, and pain to anger. Finally (and this is where the analogy breaks down), anger gives way to a righteous urge to perpetrate an act of criminal damage with the aid of a permanent marker.
It's tough being a stickler for punctuation these days. One almost dare not get up in the mornings. True, one occasionally hears a marvellous punctuation-fan joke about a panda who "eats, shoots and leaves", but in general the stickler's exquisite sensibilities are assaulted from all sides, causing feelings of panic and isolation. A sign at a health club will announce, "I'ts party time, on Saturday 24th May we are have a disco/party night for free, it will be a ticket only evening." Advertisements offer decorative services to "wall's – ceiling's – door's ect". Meanwhile a newspaper placard announces "FAN'S FURY AT STADIUM INQUIRY", which sounds quite interesting until you look inside the paper and discover that the story concerns a quite large mob of fans, actually – not just the lone hopping-mad fan so promisingly indicated by the punctuation.
Everywhere one looks, there are signs of ignorance and indifference. What about that film Two Weeks Notice? Guaranteed to give sticklers a very nasty turn, that was – its posters slung along the sides of buses in letters four feet tall, with no apostrophe in sight. I remember, at the start of the Two Weeks Notice publicity campaign in the spring of 2003, emerging cheerfully from Victoria Station (was I whistling?) and stopping dead in my tracks with my fingers in my mouth. Where was the apostrophe? Surely there should be an apostrophe on that bus? If it were "one month's notice" there would be an apostrophe (I reasoned); yes, and if it were "one week's notice" there would be an apostrophe. Therefore "two weeks' notice" requires an apostrophe! Buses that I should have caught (the 73; two 38s) sailed off up Buckingham Palace Road while I communed thus at length with my inner stickler, unable to move or, indeed, regain any sense of perspective.
Part of one's despair, of course, is that the world cares nothing for the little shocks endured by the sensitive stickler. While we look in horror at a badly punctuated sign, the world carries on around us, blind to our plight. We are like the little boy in The Sixth Sense who can see dead people, except that we can see dead punctuation. Whisper it in petrified little-boy tones: dead punctuation is invisible to everyone else – yet we see it all the time. No one understands us seventh-sense people. They regard us as freaks. When we point out illiterate mistakes we are often aggressively instructed to "get a life" by people who, interestingly, display no evidence of having lives themselves. Naturally we become timid about making our insights known, in such inhospitable conditions. Being burned as a witch is not safely enough off the agenda. A sign has gone up in a local charity-shop window which says, baldly, "Can you spare any old records" (no question mark) and I dither daily outside on the pavement. Should I go in and mention it? It does matter that there's no question mark on a direct question. It is appalling ignorance. But what will I do if the elderly charity-shop lady gives me the usual disbelieving stare and then tells me to bugger off, get a life and mind my own business?
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