Excerpt from Longitudes and Attitudes by Thomas Friedman, plus links to reviews, author biography & more

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Longitudes and Attitudes

Exploring the World After September 11

By Thomas Friedman

Longitudes and Attitudes
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  • Hardcover: Sep 2002,
    400 pages.
    Paperback: Aug 2003,
    400 pages.

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Prologue:
The Super-Story

I am a big believer in the idea of the super-story, the notion that we all carry around with us a big lens, a big framework, through which we look at the world, order events, and decide what is important and what is not. The events of 9/11 did not happen in a vacuum. They happened in the context of a new international system -- a system that cannot explain everything but can explain and connect more things in more places on more days than anything else. That new international system is called globalization. It came together in the late 1980s and replaced the previous international system, the cold war system, which had reigned since the end of World War II. This new system is the lens, the super-story, through which I viewed the events of 9/11.


I define globalization as the inexorable integration of markets, transportation systems, and communication systems to a degree never witnessed before -- in a way that is enabling corporations, countries, and individuals to reach around the world farther, faster, deeper, and cheaper than ever before, and in a way that is enabling the world to reach into corporations, countries, and individuals farther, faster, deeper, and cheaper than ever before.

Several important features of this globalization system differ from those of the cold war system in ways that are quite relevant for understanding the events of 9/11. I examined them in detail in my previous book, The Lexus and the Olive Tree, and want to simply highlight them here.

The cold war system was characterized by one overarching feature -- and that was division. That world was a divided-up, chopped-up place, and whether you were a country or a company, your threats and opportunities in the cold war system tended to grow out of who you were divided from. Appropriately, this cold war system was symbolized by a single word -- wall, the Berlin Wall.

The globalization system is different. It also has one overarching feature -- and that is integration. The world has become an increasingly interwoven place, and today, whether you are a company or a country, your threats and opportunities increasingly derive from who you are connected to. This globalization system is also characterized by a single word -- web, the World Wide Web. So in the broadest sense we have gone from an international system built around division and walls to a system increasingly built around integration and webs. In the cold war we reached for the hotline, which was a symbol that we were all divided but at least two people were in charge -- the leaders of the United States and the Soviet Union. In the globalization system we reach for the Internet, which is a symbol that we are all connected and nobody is quite in charge.

Everyone in the world is directly or indirectly affected by this new system, but not everyone benefits from it, not by a long shot, which is why the more it becomes diffused, the more it also produces a backlash by people who feel overwhelmed by it, homogenized by it, or unable to keep pace with its demands.

The other key difference between the cold way system and the globalization system is how power is structured within them. The cold war system was built primarily around nation-states. You acted on the world in that system through your state. The cold way was a drama of states confronting states, balancing states, and aligning with states. And, as a system, the cold war was balanced at the center by two superstates, two superpowers: the United States and the Soviet Union.

The globalization system, by contrast, is built around three balances, which overlap and affect one another. The first is the traditional balance of power between nation-states. In the globalization system, the United States is now the sole and dominant superpower and all other nations are subordinate to it to one degree or another. The shifting balance of power between the United States and other states, or simply between other states, still very much matters for the stability of this system. And it can still explain a lot of the news you read on the front page of the paper, whether it is the news of China balancing Russia, Iran balancing Iraq, or India confronting Pakistan.

Excerpted from Longitudes and Attitudes by Thomas L. Friedman. Copyright © 2002 by Thomas L. Friedman. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

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