Somewhat controversial news from Britain where McDonald's is in the process of giving away 9 million books with Happy Meals.
The six titles which are being given away (along with a finger puppet and a voucher for a heavily discounted additional book) are all from Michael Morpurgo's Mudpuddle Farm series, published by Harper Collins. Technically speaking, this will make McDonald's the nation's largest bookseller for the four week period (and the charity Farms for City Children considerably better off, as Morpurgo intends to donate all his royalties to them).
Nancy Pearl, the closest thing American libraries have to a celebrity, unleashed something of a shockwave through the book industry yesterday with the announcement that she is publishing a series of books with Amazon.
Did you know...
The author Neil Gaiman is a prominent backer of libraries and literacy, and he has a great idea for a new Halloween tradition. He thinks we should all give scary books as gifts on Halloween. He's calling it All Hallow's Read. As a fan of Gaiman's work, books in general, and scary things – I think this sounds like fun.