If Steig Larsson was one of your essential beach reads a few summers ago, you have the guys at Quercus Publishing to thank. Since exploring what's new in books is one of our favorite things to do at BookBrowse, our ears perked up when we discovered that this nimble UK publishing company is now making waves stateside.
It doesn't get any more low-budget than this: Principals Mark Smith and Wayne Davies launched their indie publishing group in the UK less than a decade ago, and hand-sold their first batch out of a suitcase at the Frankfurt Book Fair.
So how do you get from here to being recognized as Publisher of the Year at the 2011 Bookseller Industry Awards?
For one thing, carving your niche helps. Quercus isn't interested in highly commercial books, nor is it interested in the extremely literary, instead it seeks out that middle ground of intelligent but readable fiction and nonfiction. In other words, just the kinds of books we look for at BookBrowse! Second, publish authors, not just books. Taking care of authors and building them from unknowns to household names has driven strong sales.
And if crime fiction or Steig Larsson are not your cup of tea, Quercus's range is broad enough to make sure there's many compelling reads for everyone. Lit fiction? Check! Narrative non-fiction? Check! Kids' fiction? Check!
Three of Quercus's early UK successes
(showing USA covers, even though published by others in America, as these are the covers familiar to the majority of our readers)
Staying true to its unusual name (Quercus means oak tree), the company has grown strong roots and is now spreading its branches. In May this year it established an office in New York and last month it published its first books in the USA.