Rated of 5
by Barbara, educator for 35 years, NYC public schools (Brooklyn NY)
How We Decide by Jonah Lehrer
I thoroughly enjoyed this readable, practical book on decision making. By using the latest information from neuroscience and the most recent experiments in this field, Lehrer shows how a person can make better decisions from selecting breakfast cereals and jam to purchasing cars and homes. He even offers the reader hope that mistakes we make today can help us make better choices tomorrow because the brain "can always improve itself."
How We Decide would appeal to anyone who would like to become more conscious about making 'smarter ' choices. Educators, parents and anyone who wants to master a skill and 'learn how to learn' would find How We Decide particularly useful.
Jonah Lehrer shows how our brains can fool and misguide us but, by following his advice, we can lead more productive and satisfying lives. In fact, by buying this book and absorbing the author's suggestions about how to focus our thoughts, one can actually save money!
Rated of 5
by John (Hazleton PA)
How do We decide
I loved to read this book because it provides the insight to understand how the human brain works in any situations in order to lead to good and bad decisions making. This book shows the medical aspect of the brain when the humans make the decisions under pressure in any situations. I recommend it to anyone who wants to learn more about why humans make good decisions and bad decisions.
Rated of 5
by Linda Kapusta, Belvidere North H. S. Librarian (Belvidere IL)
How We Decide, by Jonah Lehrer
We hear that, Not to Decide is to Decide. Thus, it would appear that we are always making decisions one way or another.
But exactly what is involved in making decisions? What happens internally, in our bodies and our brains? And when we make a decision, is it because we have rationally considered all possibilities? Jonah Lehrer, author of How We Decide, is a neuroscientist with a talent for explaining the scientific side of human decision making in a way that non-scientific minds can understand and enjoy.
This book is highly readable, informative, and enjoyable, if you are fascinated by how the human mind works.
Rated of 5
by Jane (San Diego CA)
How do you know?
What goes into a decision? When should you analyze things carefully and when should you let your subconscious work on it? This book strives to give you the knowledge you need to analyze the type of decision you are making and what kind of thought process it requires.
Lehrer explains how the different parts of the brain work in decision-making through actual examples of decisions made in a wide range of fields including sports, shopping, medicine, the military, aviation, firefighting, political campaigns, and financial investment, to name a few. Some are life and death decisions, while others have no serious consequences.
The ideas and concepts are fascinating, and while this is complex and technical information, Lehrer makes it understandable to the lay person.
Rated of 5
by Carol (Isle MN)
The science behind decision making
A must read, because we all make decisions. Jonah Lehrer's book "How we Decide" is a very readable book filled with the science behind how we make decisions. I found the book fascinating in the scientific knowledge that has been gained using MRI as people are put through a variety of studies. Mr. Lehrer has a gift in distilling the results of scientific studies to their essence and then 'translating' them to be understood by the lay person.
"How we Decide" takes us through what has previously been believed about decision making, the role emotions play in decision making and assumption most people hold regarding decision making. Then Mr. Lehrer presents the new research on the brain and what is being learned about decision making. He provides the reader with some very concrete and readable examples of everyday decision making. He also goes on to give recommendations on how to improve our decision making.
Very interesting and useful read; highly recommend it.
Rated of 5
by Nicole (New York NY)
How We Decide is wonderful...
An engaging and simply written accounting of what happens in our brains when we make decisions. I am not a science buff by any means but I was able to understand and easily follow along with the the way Lehrer broke it down for the reader. Interesting cases studies and anecdotes render an interesting and compelling read.
Rated of 5
by BethD (Maple Grove MN)
Decide to check out How We Decide!
I loved this book! While getting ready to host a holiday party, in my mad scramble to stow away odds and ends, I misplaced this book. It took me forever to find where I stashed it. To make matters worse, I thought about it all the time in the interim - the ideas and information really stayed with me. I say "to make matters worse", but really, isn't that the hallmark of a good book?
I'm a big fiction reader, not so much of a non-fiction reader, but I requested this book because I have an interest in the brain and its functioning. I've taken a couple of "just for fun" non-credit college classes about the brain, so I was inclined to like the book from the beginning, but I enjoyed it even more than I thought I would. I don't think readers need to have any particular prior knowledge about the brain, though, because the author does a fantastic job of communicating how the brain processes information in layman's terms. I've always thought of the brain as the last frontier in medicine, but this book really offers an excellent glimpse into something that is still somewhat of a black box.
Two of the most interesting parts of the book occur early on, first when the author discusses how children respond differently depending on whether they're told they're smart or whether they're told they worked hard and second, when the author discusses gambling and Parkinson's medication.
As much as I liked this book, it did take me a while to get through it once I found it again.
U.S. ebook sales up in 2012, but rate of growth is slowing(May 16 2013) In 2012, trade book sales (i.e. non academic book sales) rose 6.9%, to $15.049 billion, and e-book sales continued to grow, although the rate of growth...